Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop (GALLERY)

Here’s a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages.

The resealable aluminum containers by Advercan look like totally normal soft drink cans… until the tab is popped to reveal the high-res graphic or message.

They were created by soft drink junkie, Johan De Broyer, a Ukrainian inventor who’s constantly dreaming up new ways to sell pop. Advercan further developed his idea.

Aside from being a crazy marketing vehicle, they have cool functionality. Even after being opened, the can be closed again, not letting out any air or water. All you have to do is twist the tab 180 degrees, and it’s resealed. Seriously. Image, you could crack open your Sprite or Bud Light, have a few sips, then close it and nestle it in the sand next to you on the beach, and you’ll be guaranteed no spills and no wasps.

See a video demo here.

From the press release:
The design has several unique product and consumer benefits including: Net-zero production cost. The “mini-billboard” advertising message is sold to co-promoters. Advertising revenues will offset the cost of production, paying for the can top assembly. Advertising messaging can include hidden codes, prizes, logos, branding, web sites, scent, flavor and other messaging technologies.

The design components are self-contained. There is no separate “cap” or other part to be removed, reattached, or misplaced. The likelihood of wasted product is greatly reduced. Consumers can drink at their leisure without the drink losing its carbonated effect. Prevents potential injury or death from bee and wasp stings when these insects (attracted to sugars) enter open soft drink cans which are drunk by unsuspecting victims.