Catholic Mobile Phone Carrier
By: Jeremy Gutsche -
Published: Apr 18, 2007 Updated: May 19 2011 • References: catholicmobile
Why not unite your religious group together with co-branded products? Catholic Mobile is a good example of this strategy. The phone carrier is a partnership between Colorado based JP2 Media and The Missionaries of Faith Foundation (MOFF). Proceeds from the partnership help to support the group's initiatives.
Patrons can also download your favorite hymn as a ringtone or pick out Catholic wallpapers. Clever.
Implications - Catholic Mobile is available in both English and Spanish and is meant to "enrich" its users "daily wireless experiences." Users can receive daily prayers by text along with "the saint of the day" and daily scripture readings. Users will always feel like they are in church with Catholic Mobile.