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Jeremy Gutsche
Religious Co-Branding - Catholic Mobile Phone Carrier
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Why not unite your religious group together with co-branded products? Catholic Mobile is a good example of this strategy. The phone carrier is a partnership between Colorado based JP2 Media and The Missionaries of Faith Foundation (MOFF). Proceeds from the partnership help to support the group’s initiatives.
Patrons can also download your favorite hymn as a ringtone. Clever.
Catholic Mobile provides families and individuals with inspiring Catholic content in English and Spanish that will enrich their daily wireless experiences. Catholic Mobile users can receive messages by subscribing or selecting from a range of services anytime, anywhere, from their cell phones, PDA's or smart phones. Using a text messaging service (SMS or Short Message System), daily prayers, the saint of the day, or daily scripture readings will be sent directly to the individual's cell phone or mobile device. Users will also be able to personalize their phones by downloading Catholic wallpapers and ringtones.
(catholicmobile)
Read More: catholicmobile Via: adrants
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