From Messianic T-Shirts to Jesus Juice
From Messianic T-shirts to Jesus Juice Merlot, check out the prophet-basedâ€”and profit-basedâ€”exploitations of Jesus.
Implications - Consumers are drawn to religion and spirituality more now than ever. This is essentially a backlash from the increasing materialism that is overtaking society, causing consumers to seek deeper meaning to life. Further, religion serves as a way to foster community, which in turn lends to a sense of belonging.