Superstar

The Reebok Realflex U-FORM+ Reconfigures Itself to Fit Your Foot

By: Michael Hines - Published: • References: shop.reebok & dezeen
Avid athletes and weekend warriors alike are really going to dig the new Reebok RealFlex U-FORM+. Reebok's newest addition to its RealFlex line is designed to literally form to your foot. To do that, all you need to do is heat the shoe with a hairdryer for two minutes until the logo on the back goes from black to red. Then, lace the shoe up and give it two minutes to form to your foot.

The Reebok RealFlex U-FORM+ sports a synthetic mesh layer inside its upper, which allows it to be shaped when heated. The shoe company says that the RealFlex U-FORM+ can be reheated and reshaped many times over without damaging the overall quality of the shoe. According to Bill McInnis, head of Reebok Advanced Concepts, the idea behind the shoe is to give everyone the chance to own custom-built footwear. Stats for Shape-Shifting Athletic Shoes Trending: Older & Buzzing
Traction: 3,924 clicks in 71 w
Interest: 1.2 minutes
Concept: Reebok RealFlex U-FORM+
Related: 60 examples / 46 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: boldly printed rapper kicks, celebrity wedge sneakers, and sneaker history exhibits.