Sustainable Midsole Lifestyle Sneakers

Reebok Launches a New Workout Plus Sneaker Model

Reebok introduces the latest iteration of the Workout Plus sneaker model for the season, continuing to grow its expansive range of footwear. The design is inspired by the notable tote bag that is prominent during the warmer seasons of the year, specifically in New England. This spotlights the shoe's upper, as it is made from both canvas and textile materials.

It also features details including the double rubber cupsole unit, textile lining, and lace enclosure. It also is cut in a relaxed shape to entire that it is ready for athletic movements with every stride. The brand ensures sustainable elements as it sits on top of the signature EVA foam midsole foundation, which is a substitute for natural rubber, neoprene, polyurethane, and vinyl.

Image Credit: Reebok

Sustainable Lifestyle Footwear
There is an opportunity to create new sustainable footwear models that can appeal to a conscious audience of consumers.
Canvas and Textile Combinations
Designers could explore new approaches and materials for their shoes, such as mixing canvas and textiles for a unique aesthetic.
Eco-friendly Materials Substitutes
More brands could follow Reebok by making eco-friendly choices in their footwear by using substitutes such as EVA foam midsole foundation instead of natural rubber or vinyl.

Who This Affects Most

Athletic Footwear
Sporting goods companies could produce more sustainable athletic sneakers that meet the needs of conscious consumers who prioritize eco-friendly products.
Textile Industry
Textile manufacturers could focus on creating new areas of revenue by producing new sustainable materials that can be used in the fashion and footwear industries.
Sustainability Fashion Industry
There is an opportunity for designers in the sustainable fashion industry to collaborate with sporting goods brands to combine sustainable materials and styles for functional and appealing athletic footwear.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 24%
Freshness 13%