If late night jams are calling for an extra jolt of vigor, the new Red Bull Total Zero will have drinkers sprouting wings without the added worry of sugars and carbs. The beverage contains similar ingredients to the sugar-free formula with the addition of sucralose to the mix. This new twist on the brand's classic beverage provides a smoother refreshment without the typical sugar-free after taste.
Coca-Cola and Pepsi have also released sugar, carb and calorie vacant drinks to meet the growing demands for health conscious consumer products. Beverages like Red Bull Total Zero also appeal to the energy craving young adults looking for a coffee alternative. The brand has also been heavily targeting non-traditional sports like cliff diving and motocross racing to continue expanding its market potential.
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