The 'Gift It' App Streamlines Sending and Receiving Gifts
Michael Hemsworth — May 3, 2016 — Tech
References: itunes.apple & giftit.co.za
The 'Gift It' app looks to help make sending and receiving gifts a whole lot simpler for those that find the process to be rather daunting. The app contains thousands of retailers and products for users to choose from, which enables them to select a gift and simply send it immediately. This eliminates the occurrence of having to go to a physical store or wait in line at a retailer to make a purchase.
The 'Gift It' app offers shoppers the ability to purchase both actual products as well as gift cards to increase the options that gift givers and receivers have. When users are receiving gifts, they have their own gift wallet that can be used in-store to redeem the digital gift for the actual product.
The 'Gift It' app offers shoppers the ability to purchase both actual products as well as gift cards to increase the options that gift givers and receivers have. When users are receiving gifts, they have their own gift wallet that can be used in-store to redeem the digital gift for the actual product.
Trend Themes
1. Streamlined Gift Shopping - Disruptive innovation opportunity: Develop an app that offers a curated selection of gifts from multiple retailers, with a seamless purchasing and delivery process.
2. Digital Gift Wallets - Disruptive innovation opportunity: Create a platform that allows users to store and manage their digital gift cards in one place, providing convenience and accessibility.
3. Expanded Gift Options - Disruptive innovation opportunity: Build an app that combines product and gift card purchases, offering a wide range of choices for gift givers and receivers.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate the 'Gift It' app with existing e-commerce platforms to expand the reach and convenience of gift shopping.
2. Mobile Payment - Disruptive innovation opportunity: Develop a secure mobile payment system that seamlessly connects with the 'Gift It' app, enabling users to make purchases directly from their gift wallets.
3. Retail Technology - Disruptive innovation opportunity: Create AI-powered recommendation engines for the 'Gift It' app, providing personalized gift suggestions based on user preferences and browsing history.
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