The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook

By: Frank Astuto, Jr. - Published: • References: thenextweb
As the Facebook "Like” button is slowly taking a physical form, the Renault card is an example of this interesting social media movement. In April 2011, during the AutoRAI Amsterdam Motorshow, car manufacturing company Renault handed out RFID-equipped cards that connected users directly to their Facebook accounts. While browsing the automobiles, one could physically "Like" a car by simply swiping the card against its reader, making this "Like" simultaneously appear on their Facebook profiles.

After a quick initial set-up process to link the Renault card to a user's individual profile, the user can then scan and "Like" whichever Renault vehicle he wants, indicating his presence at the Amsterdam Motorshow and his love for the Renault brand.