As the Facebook "Like” button is slowly taking a physical form, the Renault card is an example of this interesting social media movement. In April 2011, during the AutoRAI Amsterdam Motorshow, car manufacturing company Renault handed out RFID-equipped cards that connected users directly to their Facebook accounts. While browsing the automobiles, one could physically "Like" a car by simply swiping the card against its reader, making this "Like" simultaneously appear on their Facebook profiles.
After a quick initial set-up process to link the Renault card to a user's individual profile, the user can then scan and "Like" whichever Renault vehicle he wants, indicating his presence at the Amsterdam Motorshow and his love for the Renault brand.
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