The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook

By: Frank Astuto, Jr. - Published: Jun 22, 2011 • References: thenextweb
As the Facebook "Like" button is slowly taking a physical form, the Renault card is an example of this interesting social media movement. In April 2011, during the AutoRAI Amsterdam Motorshow, car manufacturing company Renault handed out RFID-equipped cards that connected users directly to their Facebook accounts. While browsing the automobiles, one could physically "Like" a car by simply swiping the card against its reader, making this "Like" simultaneously appear on their Facebook profiles.

After a quick initial set-up process to link the Renault card to a user's individual profile, the user can then scan and "Like" whichever Renault vehicle he wants, indicating his presence at the Amsterdam Motorshow and his love for the Renault brand. Stats for Social Auto Likes Trending: Older & Warm
Research: 3,587 clicks in 256 w
Interest: > 3 minutes
Concept: Real-World Liking
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
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