David Sykes Creates a Real-Life QR Code

By: Josh Mears - Published: Dec 21, 2011 • References: davidsykes & featureshoot
This clever take on the traditional QR code was created by London-based photographer David Sykes. The code itself is fully functional (the print can be scanned and used as a direct link to his website) and was created by using a number of abstract everyday things such as boots and briefcases.

The code was photographed and then sent out to a select few lucky recipients to launch the artist's new website. The photographer's choice to recreate a QR code was based on his fascination that a picture can become part of the digital world. This real-life code utilizes Sykes' fascination and its 8 square-foot size illustrates the magnitude and the importance he put on launching his new website. Stats for Mundane Material-Made Codes Trending: Older & Mild
Research: 1,801 clicks in 230 w
Interest: 3.2 minutes
Concept: Real QR Code
Related: 68 examples / 52 photos
Segment: Males, 12-55+
Comparison Set: 25 similar articles, including: 54 scan code creations, slithering knapsack sculptures, and qr code gift cards.