These New Real Handful Snacks Come in Two Ranges
Michael Hemsworth — March 27, 2021 — Marketing
References: realhandful & conveniencestore
These new Real Handful snacks have been announced by the brand to offer consumers a way to satisfy hunger in a tasty, nutritious manner. The products include the new Savoury Trail Mixes and Craft Baked Nuts, which both highlight a number of flavors for consumers to choose from. This includes Sea Salted Peanuts, Salt & Vinegar Peanuts and Smoky BBQ Almonds for the Craft Baked Nuts range, while the Savoury Trail Mixes include Salt & Vinegar Verve Trail Mix, Super Sweet & Salty Trail Mix and Smokin' BBQ Trail Mix.
Founder Joe Taylor spoke further on the new Real Handful snacks saying, "From our roots in Fruit & Nut ‘Trail Mix’ snacking we recognise the incredible benefits that are inherent in snacking on nuts, veggies and pulses and are excited to be challenging some of the savoury snacking norms by creating and packaging these new ranges differently. Consumers are looking for every opportunity to make better choices and so by baking our nuts rather than frying or roasting, by using Hi-Oleic peanuts that are significantly higher in heart healthy monounsaturated fats and by rolling out widely recyclable packaging we’re giving them the choice that they deserve whilst also delivering incredible flavour. We’re really grateful to have such fantastic early support from our retail partners and have big plans to fully support these new ranges in 2021 and beyond.”
Founder Joe Taylor spoke further on the new Real Handful snacks saying, "From our roots in Fruit & Nut ‘Trail Mix’ snacking we recognise the incredible benefits that are inherent in snacking on nuts, veggies and pulses and are excited to be challenging some of the savoury snacking norms by creating and packaging these new ranges differently. Consumers are looking for every opportunity to make better choices and so by baking our nuts rather than frying or roasting, by using Hi-Oleic peanuts that are significantly higher in heart healthy monounsaturated fats and by rolling out widely recyclable packaging we’re giving them the choice that they deserve whilst also delivering incredible flavour. We’re really grateful to have such fantastic early support from our retail partners and have big plans to fully support these new ranges in 2021 and beyond.”
Trend Themes
1. Healthy Snack Options - Real Handful snacks offer consumers more healthy and nutritious snacking options.
2. Savoury Trail Mixes - Savoury Trail Mixes is a new range in Real Handful snacks that aims to cater to the salty snack market.
3. Craft Baked Nuts - Craft Baked Nuts is a new range in Real Handful snacks that aims to offer more flavorful and interesting snack options.
Industry Implications
1. Snack Food Industry - Real Handful snacks are disrupting the traditional snack model by introducing healthier and savory options to the market.
2. Packaging Industry - By using widely recyclable packaging, Real Handful snacks are aligning with consumer demand for more sustainable options in the snack industry.
3. Nut Industry - Real Handful snacks can be disruptive in the nut industry as they use Hi-Oleic peanuts, which have more beneficial properties than traditional peanuts.
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