The Richmond Sausages Frozen Ready Meal Range Includes Two Options
Michael Hemsworth — September 4, 2020 — Marketing
References: richmondsausages & foodbev
The Richmond Sausages frozen ready meal range is a new lineup of options for consumers that will help them to easily whip up a meat-free meal at their leisure. The meals come in two options including Sausage Casserole and Sausage and Tomato Pasta, which are both made with the brand's signature meat-free sausage. The products are quick and easy to prepare, which makes them ideal for mid-week meals when individuals, couples or families might be strapped for time.
Category and Marketing Director at Kerry Foods Victoria Southern spoke on the new Richmond Sausages frozen ready meal range saying, "Over the past year, we’ve worked hard on innovating our offering to ensure we can cater to a whole variety of mealtime occasions. Following our successful expansion into Chicken and Meat-Free Sausages, we’re excited to go one step further and launch our new Frozen Ready Meals range. We know the frozen category is booming and as consumers’ lives get busier, convenience has become key. Because of this, we’re confident our new range will be a hit.”
Category and Marketing Director at Kerry Foods Victoria Southern spoke on the new Richmond Sausages frozen ready meal range saying, "Over the past year, we’ve worked hard on innovating our offering to ensure we can cater to a whole variety of mealtime occasions. Following our successful expansion into Chicken and Meat-Free Sausages, we’re excited to go one step further and launch our new Frozen Ready Meals range. We know the frozen category is booming and as consumers’ lives get busier, convenience has become key. Because of this, we’re confident our new range will be a hit.”
Trend Themes
1. Meat-free Ready Meals - Disruptive innovation opportunity: Develop a wide range of meat-free ready meals to cater to the growing demand for convenient and plant-based meal options.
2. Frozen Food Market Expansion - Disruptive innovation opportunity: Explore new frozen food products and flavors to capitalize on the booming frozen category and cater to consumers with busy lifestyles.
3. Convenience-driven Meal Solutions - Disruptive innovation opportunity: Create innovative meal solutions that are quick and easy to prepare, targeting individuals, couples, and families who are strapped for time during the week.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Incorporate plant-based ingredients into frozen meal products and develop new manufacturing processes to scale production efficiently.
2. Retail and Supermarket - Disruptive innovation opportunity: Collaborate with frozen food brands to showcase and promote meat-free ready meals, catering to the increasing demand for convenient and healthy plant-based options.
3. Food Delivery Services - Disruptive innovation opportunity: Partner with frozen ready meal brands to offer meat-free meal options for delivery, targeting consumers seeking convenient and sustainable meal solutions.
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