Innovia Films RayoFloat White APO (WAPO) is Low-Density
Michael Hemsworth — February 19, 2024 — Marketing
References: innoviafilms & foodbev
The Innovia Films RayoFloat white APO (WAPO) polyolefin shrink film is a new product of the packaging brand's portfolio that's engineered with the needs of brands and also recycling facilities in mind. The packaging film is characterized by its low-density profile that will maintain its floating nature when printed, and boasts opacity that will enhance overall light blocking making it great for dairy, nutritional products, food supplements and more. The film can be easily separated and removed from PET bottles and other styles of plastic containers during the recycling process, and is itself crafted with 20% post-industrial recycled content.
Managing Director Simon Huber spoke on the Innovia Films RayoFloat white APO (WAPO) polyolefin shrink film saying, "We have seen a need in the market to create an opaque film that floats and can be combined with transparent PET bottles. Many light-sensitive products are packed in HDPE bottles that are not recycled back into food-grade packaging – at least not at the moment. This innovation is a game changer and can enable dairy brands and other companies that have light-sensitive products to switch to a transparent PET bottle that can and will be recycled back into food-grade packaging – closing the loop.“
Managing Director Simon Huber spoke on the Innovia Films RayoFloat white APO (WAPO) polyolefin shrink film saying, "We have seen a need in the market to create an opaque film that floats and can be combined with transparent PET bottles. Many light-sensitive products are packed in HDPE bottles that are not recycled back into food-grade packaging – at least not at the moment. This innovation is a game changer and can enable dairy brands and other companies that have light-sensitive products to switch to a transparent PET bottle that can and will be recycled back into food-grade packaging – closing the loop.“
Trend Themes
1. Recycling-friendly Packaging Films - Innovia Films RayoFloat white APO (WAPO) allows for easy separation and removal during recycling processes, enhancing sustainability efforts.
2. Low-density Profile Innovation - The engineered low-density profile of Innovia Films RayoFloat offers a unique advantage for maintaining a floating nature when printed.
3. Opacity Enhancement for Light Blocking - The opacity feature in Innovia Films RayoFloat improves overall light blocking, ideal for dairy, nutritional products, and food supplements.
Industry Implications
1. Packaging - The packaging industry can explore disruptive innovation opportunities in creating environmentally friendly films like Innovia Films RayoFloat for sustainable practices.
2. Recycling - Recycling facilities have the potential to revolutionize their processes by integrating films designed for easy separation and recycling, such as Innovia Films RayoFloat.
3. Food and Beverage - Food and beverage companies can leverage the opacity and recycling-friendly aspects of Innovia Films RayoFloat to enhance their packaging solutions and sustainability goals.
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