When you come across one of the ads in a magazine, make sure you get onto the Ray-Ban's Rare Prints contest page and join in on the interactivity. All of the Ray-Ban ads for the Rare Prints campaign were created by individual artists in this unique campaign. Happy interactivity!
Implications - Interactive ads or the incorporation of both print ads, commercials and viral videos can be a winning combination for companies across many industries. Companies who utilize all of these mediums to target their consumers will find they more effectively penetrate their target market.