This Brilliant Ray-Ban Campaign Turns Real Life into Instagram

By: Laura McQuarrie - Published: Aug 13, 2014 • References: nofilterjustrayban & creativeguerrillamarketing
As part of a promotion for the new Ray-Ban polarized color lenses, this incredibly simple and brilliant Ray-Ban campaign was set up. The #NoFilterJustRayBan campaign takes places on a tram in Belgium that tours the city. The windows on the inside of the tram are decorated with colorful filters and when riding the transport, passengers are encouraged to snap a photo through the window, using a real life Instagram filter—meaning there's no need to apply any of Instagram's special effects on top of this.

Photos from the campaign were collected on the No Filter Just Ray-Ban campaign website, giving participants the chance to win a surprise pack of the new polarized color glasses. The campaign is simple and fun, plus it's an amusing way for social media and real life to intersect. Stats for Filtered Sunglasses Campaigns Trending: Older & Warm
Research: 1,209 clicks in 93 w
Interest: 0.5 minutes
Concept: "ray Ban Campaign"
Related: 39 examples / 30 photos
Segment: Neutral, 12-35
Comparison Set: 14 similar articles, including: brand message-distorting ads, retro aluminum shades, and emergency eyewear dispensers.