Rockstar

'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment

By: Rahul Kalvapalle - Published: Mar 9, 2014 • References: g-star and blogs.wsj
RAW for the Oceans is a line of jeans that will be manufactured using recycled plastic pulled out of the ocean.

The project is planned as a long-term collaboration between leading Dutch denim brand G-Star Raw and eco-thread manufacturer Bionic Yarn, which counts Pharrell Williams as its Creative Director. On announcing the tie-up, Pharrell said that denim was the perfect category to show off Bionic Yarn’s impressive eco-thread manufacturing abilities because “everyone has jeans in their closet”.

This collection and the buzz it has created is testament to the fact that product popularity and eco-consciousness need not be mutually exclusive; in fact you can leverage environmentally friendly strategies to your advantage in what is a win-win for everyone: manufacturers, consumers and the planet. The Raw for the Oceans jeans are slated to hit stores August 2014.