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'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment

By: Rahul Kalvapalle - Published: • References: g-star & blogs.wsj
RAW for the Oceans is a line of jeans that will be manufactured using recycled plastic pulled out of the ocean.

The project is planned as a long-term collaboration between leading Dutch denim brand G-Star Raw and eco-thread manufacturer Bionic Yarn, which counts Pharrell Williams as its Creative Director. On announcing the tie-up, Pharrell said that denim was the perfect category to show off Bionic Yarn’s impressive eco-thread manufacturing abilities because “everyone has jeans in their closet”.

This collection and the buzz it has created is testament to the fact that product popularity and eco-consciousness need not be mutually exclusive; in fact you can leverage environmentally friendly strategies to your advantage in what is a win-win for everyone: manufacturers, consumers and the planet. The Raw for the Oceans jeans are slated to hit stores August 2014. Stats for Eco-Friendly Jean Designs Trending: This Year & Buzzing
Traction: 800 clicks in 27 w
Interest: > 3 minutes
Concept: RAW For The Oceans
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: recycled denim ads, charitable jean dresses, and custom denim shops.