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The Raoul Fall/Winter 2010 Campaign is Groovy, Baby

By: Armida Ascano - Published:   Updated: Aug 22 2011 • References: raoul & homotography.blogspot
Filled with floppy hats, wide-legged trousers and what could be a retro orange ride, the ad campaign for the Raoul Fall/Winter 2010 line is where it's at! Photographer Marcelo Krasilcic shoots the featured cool cats, AJ Abualrub and Irina Vodolazova, in a brightly lit home riddled with retro decor.

The theme of the shoot emphasizes what the Raoul Fall/Winter 2010 line already represents: a time period of groovy girlies, happening hip cats and classic looks.

Implications - Retro-style designs are a constantly growing fad due to the nostalgic feel associated with it. Older audiences are attracted to this style due to its familiarity and ability to take them back in time, while younger demographics are intrigued by the individuality of the style amid more commonplace aesthetics.

Stats for 60s Swinger Pictorials Trending: Older & Buzzing
Traction: 18,683 clicks in 210 w
Interest: 4 minutes
Concept: Raoul Fall Winter 2010
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: iconic furniture customizations, 43 ‘mad men' innovations, and backstage retro shoots.