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The Raoul Fall/Winter 2010 Campaign is Groovy, Baby

By: Armida Ascano - Published:   Updated: Aug 22 2011 • References: raoul and homotography.blogspot
Filled with floppy hats, wide-legged trousers and what could be a retro orange ride, the ad campaign for the Raoul Fall/Winter 2010 line is where it's at! Photographer Marcelo Krasilcic shoots the featured cool cats, AJ Abualrub and Irina Vodolazova, in a brightly lit home riddled with retro decor.

The theme of the shoot emphasizes what the Raoul Fall/Winter 2010 line already represents: a time period of groovy girlies, happening hip cats and classic looks.

Implications - Retro-style designs are a constantly growing fad due to the nostalgic feel associated with it. Older audiences are attracted to this style due to its familiarity and ability to take them back in time, while younger demographics are intrigued by the individuality of the style amid more commonplace aesthetics.