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Rag & Bone DIY Campaign Lends Camera to Newest Supermodel Liu Wen

By: Erin Fox - Published: • References: style
The Rag & Bone DIY Campaign enlisted top model Liu Wen to join the ranks of superstars Miranda Kerr, Karolina Kurkova and Carolyn Murphy in its latest photo shoot. The premise of the Rag & Bone DIY shoot is giving the models a camera and some gear from its latest collection and letting them become the directors, stylists and photographers of the brand's latest ad campaign.

Liu Wen chose the backdrop of the New York seaside and Coney Island to express her laid-back appeal. She took clothing from Rag & Bone's latest collection and styled it to meet her tomboy standards. The spontaneous photo shoot shows the public the softer, more playful side of the super models who graces the shots. The Rag & Bone DIY Campaign successfully captures glamourous vintage-inspired photographs. Stats for Seaside Amusement Park Candids Trending: Older & Mild
Traction: 3,005 clicks in 108 w
Interest: 3.7 minutes
Concept: Rag & Bone DIY
Related: 113 examples / 87 photos
Segment: Females, 18-35
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