Debolsillo Bikini Ad Campaign

By: Elsa Blaine - Published: Dec 1, 2008   Updated: Jul 18 2011 • References: advertnews
This pocketbook with bikini tan lines is an ingenious print ad for Debolsillo Publishers (a subsidiary of Random House). The inconspicuous little label on the swimsuit modestly says, "This summer, read a book."

It's an extremely creative and concise way of creating a provocative tone without actually having a single woman photographed.

Ad agency Bassat Ogilvy of Barcelona proves with this ad that reading can be sexy, especially in the sun.

Implications - This is an extremely creative way to encourage people to pick up novels instead of their laptops. Unfortunately, technology has had harsh realities for print, and consumers are now opting for electronic books. Perhaps innovations like this will shift their interest. Stats for Provocative Bookselling Trending: Older & Chilly
Research: 4,905 clicks in 390 w
Interest: 4 minutes
Concept: Provocative Bookselling
Related: 29 examples / 22 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: sexist ads, carved vegetable bikinis, and fake boobs to sell fries.