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Propaganda’s ‘Vinyl Exchange’ Record Morphing is Pop

By: Jennifer Gosnell - Published: • References: adsoftheworld & laughingsquid
Propaganda’s ‘Vinyl Exchange’ Record Morphing takes some of the best oldie albums and combines them together with other classic albums and newer music to create a fully formed person. The fascinating project by Propaganda—a creative agency—for secondhand music retailer Vinyl Exchange morphs these classic albums in ways that are truly creative.

Mixing the genres, time periods and genders up of some of time’s best artists, the morphing project creatively pieces together quite a few random albums to make a smart, entirely new product.

The vinyl movement has been a new wave of music that has seen record sales spike. Whether this is in part thanks to the hipster culture or a rediscovered love of record players and their intense sound is unsure, but this campaign is a great way to continue to spike some interest. Stats for Musical Multimedia Collages Trending: Older & Mild
Traction: 1,261 clicks in 108 w
Interest: 1.7 minutes
Concept: Musical Multimedia Collages
Related: 69 examples / 53 photos
Segment: Neutral, 18-55+
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