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Guess What Single Malts You're Drinking With the Proof App

By: Katherine Vong - Published: • References: proofwhisky & psfk
The Proof app, developed by marketing firm Zeus Jones, is a digital tasting game that involves players guessing what types of single malt whiskeys they're drinking and comparing their descriptions of the whiskeys with those of their friends.

Turning the act of whiskey tasting into a social game, the Proof app has a database of 250 different single malt whiskeys. You just enter the names of your participating friends and the whiskeys you are tasting. Then, each player creates a graph that describes his take on each drink's taste, such as its richness or smoothness. After the tasting is done, the players compare their graphs to see who correctly guessed the whiskeys and their descriptions, says PSFK.

The Proof app also includes a section called 'Scotch 101' that takes you on a virtual tour of the different regions in Scotland that produce whiskey and recommends which area's whiskeys to sample. Stats for Digital Tasting Games Trending: Older & Chilly
Traction: 939 clicks in 150 w
Interest: 3 minutes
Concept: Proof App
Related: 53 examples / 41 photos
Segment: Males, 18-55+
Comparison Set: 20 similar articles, including: customized scotch labels, origami-inspired packaging, and bottled trouser branding.