Whether it's coffee, a fresh-pressed juice or something a little alcoholic, everybody likes their beverages a little differently, which is what makes drink customization so important. Although a lot of the time this is left up to the consumer to make a drink that suits their personal tastes, these examples of drink customization show off products, campaigns and brands that are taking the lead to offer those extra special personalized details.
One fantastic campaign to make note of is Cocktail Request Week, hosted by Bacardi and Jamie Oliver on the Drinks Tube YouTube channel. On a weekly basis, this campaign had viewers send in their requests for mixed drink recipes and master mixologists will share how to whip up the drinks with a step-by-step guide.
Stats for 20 Examples of Drink Customization
Trending: Older & Warm
Research: 4,156 clicks in 91 w
Interest: 1.9 minutes
Concept: Drink Customization
Related: 143 examples / 110 photos
Segment: Neutral, 18-55
Comparison Set: 52 similar articles, including: customized drink campaigns, mad libs-like wine, and virtual beer pouring stations.
20 Examples of Drink Customization
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By: Laura McQuarrie - Published: Aug 6, 2014