This Molson Coors Packaging Advertises the Coors Light Games

By: Laura McQuarrie - Jun 30, 2016
References: molsoncoors & packagingdigest
In order to get Canadians excited about the second annual Coors Light Games, Molson Coors Canada created a fun set of promotional cans.

The event itself takes inspiration from the Olympics, but features approachable backyard sports like the Inflatable Peak Climb, Capture the Case and Bubble Soccer. Each of these events is depicted on the sides of the silver cans, showing off a few of the fun challenges that will unfold later this summer in Canada's capital.

As part of the promotions for the Coors Light Games, fans are being challenged to look for one of 12 gold-colored cans in Coors Light multipacks in order to win free round-trip tickets for four friends to the Coors Light Games.