This Project Runway Ad Stripped Down Its Models

By: Sarah St.Jules - Published: Jul 25, 2013 • References: usmagazine & adweek
Reality television has been known for its trashy content and attention getting techniques, and this Project Runway ad did not disappoint with this scandalous picture.

This ad campaign features a gorgeous queen Heidi Klum alongside Tim Gunn in a royalty-inspired setting. On the floor, grovelling at their feet, are the models who participate in the show completely naked. Although fashion is known for not being afraid of nudity, this campaign almost didn't get published. Originally consider too hot to post, there was fear that it would never get off the ground. The backers for the ad went through, and this campaign will be displayed in L.A in order to promote the new season of the show.

This Project Runway ad proves that sometimes it is possible to be too sexy, but that naked people grovelling at the feet of others doesn't cross that line. Stats for Risque Royalty-Inspired Advertising Trending: Older & Mild
Research: 4,421 clicks in 147 w
Interest: 2.5 minutes
Concept: Project Runway Ad
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: dark sensual aristocratic fashion, sensual '70s chic fashion, and skin-revealing androgynous fashion.