Playing on America's previous alcohol prohibition, Senador Volstead launched a deceptive website that hides its true purpose called 'Prohibited Beer.' Upon visiting the site, you are presented with a site that seemingly sells 'Volstead's Teddy Bears.' However, if you resize the window the real website is revealed. A website advertising the beer appears in the place of the previous cute and fluffy teddy bears.
Since Senador Volstead was created during the Prohibition, the campaign strengthens the beer's brand of being forbidden. Just like the hidden backroom speakeasies of the 20s, the website hides the alcohol unless you know the trick. The company goes a step further in emphasizing its storied brand by giving you the option to have the beer hidden in a stuffed animal.
Stats for Deceptive Transforming Beer Sites
Trending: Older & Mild
Research: 615 clicks in 151 w
Interest: 0.6 minutes
Concept: Prohibited Beer
Related: 79 examples / 61 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: charitable booze rebuttal campaigns, hidden camera candidate applications, and marriage-testing beer campaigns.
Deceptive Transforming Beer Sites
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