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KVVU Newsers Love McDonald's Ice Coffee

By: Going Like Sixty - Published: • References: mediabistro
So the illustration exaggerates a little. KVVU Fox in Las Vegas didn't substitute a McDonald's Iced Coffee for one of their morning news anchors, but the station is getting paid by McDonald's to have a cup of iced coffee on the desk.

Product placement has been pretty standard in television and movies for a long time, but most TV news sets have steered clear; they didn't wanted to give the impression that the news was for sale.

What happens in Vegas, stays in Vegas? This will be interesting to watch. The station management says that if a negative story about McDonald's appears on the show, the cups will disappear. Stats for Product Placement in News Casts Trending: Older & Average
Traction: 3,653 clicks in 322 w
Interest: > 3 minutes
Concept: Product Placement In News Casts
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
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