So the illustration exaggerates a little. KVVU Fox in Las Vegas didn't substitute a McDonald's Iced Coffee for one of their morning news anchors, but the station is getting paid by McDonald's to have a cup of iced coffee on the desk.
Product placement has been pretty standard in television and movies for a long time, but most TV news sets have steered clear; they didn't wanted to give the impression that the news was for sale.
What happens in Vegas, stays in Vegas? This will be interesting to watch. The station management says that if a negative story about McDonald's appears on the show, the cups will disappear.
Product Placement in News Casts
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KVVU Newsers Love McDonald's Ice Coffee
By: Going Like Sixty - Published: Jul 24, 2008 • References: mediabistro