Padma Lakshmi is getting quite a bit of heat this morning for her sultry ad for Hardee's, but let's face it: Fast food is a tough sell these days. Marketers have their hands full, what with the simultaneous expansion of waistlines and a burgeoning segment of the population that's super health-conscious.
The articles in this cluster all show how fast food has been made glamorous or upscale. Sometimes a fast food brand does this by aligning itself with someone who has established culinary credibility, as Hardee's has done with Padma Lakshmi. McDonald's has employed Princess Di's old designer to work on their stodgy uniforms, while Burger King has released a signature line of perfume.
Read all about these and more below.
Stats for 25 Ways Fast Food is Glamorized
Trending: Older & Warm
Research: 26,814 clicks in 369 w
Interest: 8 minutes
Concept: 25 Ways Fast Food Is Glamorized
Related: 101 examples / 78 photos
Segment: Females, 12-55
Comparison Set: 37 similar articles, including: fashionable fast food, $5000 hamburger, and is the new fast food really gourmet?.
25 Ways Fast Food is Glamorized
More Stats +/-
Fashionable Fast Food
Is the New Fast Food Really Gourmet?
Sultry Fast Food Ads
From Padma Lakshmi's Culinary Cred to Gold Leaf Burgers
By: Marissa Brassfield - Published: Mar 30, 2009