AirAsia's OURSHOP is Making Moves to Support Local Farmers
References: ourshop & newsroom.airasia
Food and produce deliveries have been a popular service during COVID-19. Many tech-enabled companies are stepping up to support local farmers and businesses as the pandemic puts more small and independent entities at risk. Most recently, OURSHOP—"the e-commerce platform powered by AirAsia’s logistics arm Teleport"—is turning to offer help by launching a new category called "OURFRESH." Through this initiative, OURSHOP is able to make "fresh and frozen produced [available to consumers] directly from the source, with next-day delivery guaranteed for Klang Valley customers."
Grace Chin, OURSHOP Head of Marketing, shared that "We want local producers to grow beyond traditional markets, expose them to new customers, and share with customers the delight of next-day delivery. We’ll begin in the Klang Valley, expanding throughout Malaysia including East Malaysia, before venturing into the Asean region."
Image Credit: OURSHOP
Grace Chin, OURSHOP Head of Marketing, shared that "We want local producers to grow beyond traditional markets, expose them to new customers, and share with customers the delight of next-day delivery. We’ll begin in the Klang Valley, expanding throughout Malaysia including East Malaysia, before venturing into the Asean region."
Image Credit: OURSHOP
Trend Themes
1. Supporting Local Farmers - Initiatives that help local farmers sell their produce more easily and directly to consumers are on the rise.
2. Tech-enabled Food Delivery - Technology is being used to connect consumers with local producers, delivering fresh produce straight to their doorstep.
3. Expansion of E-commerce Platforms - E-commerce platforms are expanding to offer more products and services beyond traditional markets, offering consumers more choices and convenience.
Industry Implications
1. Agriculture - Technology can be leveraged to help farmers efficiently connect with consumers, enabling them to sell their produce easily and profitably.
2. Logistics - As demand for fresh produce deliveries increases, logistics companies are needed to provide efficient and timely delivery services, driving innovation in this industry.
3. E-commerce - E-commerce companies can expand their offerings to include fresh produce deliveries, creating new revenue streams and disrupting traditional retail models.
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