Prisonertising Edit
Prison Break Actors Chain Walk Through City

In a guerrilla campaign to promote Prison Break, the Fox channel in Portugal has marched prisoners throughout the city.  The prisoners (actors) were chained together as shown in the photo.  Posters and mugshots were been plastered throughout the city and the media were given press kits that included a hidden spoon and prison blueprint.  The idea was created by the Torke agency.