PrimaDonna Lingerie Had Its Male Employees Wear E Cups for the Day

By: Riley von Niessen - Jul 20, 2016
References: youtube & adweek
PrimaDonna lingerie is a brand that specializes in making products that better suit women with larger cup sizes -- with bras ranging from C to J.

In order to show just how far the company is willing to go to get the best design for its bras, PrimaDonna lingerie launched its own company-wide day titled 'E Cup Day for Men.' As the name suggests, the men working for PrimaDonna lingerie spent the work day with weights around their necks to simulate what it feels like to have large breasts.

The humorous campaign was promoted with a video that shows men struggle with the added weight, working to show the measures that the company takes in ensuring that it's products are built for the women it's markets towards.