Victoria’s Secret Just Launched a New Lingerie Brand Called Elomi
Katherine Pendrill — August 28, 2022 — Fashion
References: elomilingerie & hypebae
In an effort to keep up with the demand for more inclusive sizing and representation of more diverse body types, Victoria's Secret has just launched a new lingerie brand called Elomi.
Elomi is a new line that carried both lingerie and swimwear in sizes sizes 36 to 46 and cup sizes up to K. In addition to more inclusive sizes, the brand also boasts elegant and fashion-froward silhouettes and designs. As models for the new line, La’Tecia Thomas and Tabria Majors, explain, "Partnering with Elomi now means there’s over 100 sizes available on Victoria’s Secret, up to an O cup and 46 band size. Elomi celebrates body positivity and encourages the freedom to express yourself through lingerie and creates for larger size bodies."
Elomi is available to shop now from the brand's online store.
Image Credit: Elomi
Elomi is a new line that carried both lingerie and swimwear in sizes sizes 36 to 46 and cup sizes up to K. In addition to more inclusive sizes, the brand also boasts elegant and fashion-froward silhouettes and designs. As models for the new line, La’Tecia Thomas and Tabria Majors, explain, "Partnering with Elomi now means there’s over 100 sizes available on Victoria’s Secret, up to an O cup and 46 band size. Elomi celebrates body positivity and encourages the freedom to express yourself through lingerie and creates for larger size bodies."
Elomi is available to shop now from the brand's online store.
Image Credit: Elomi
Trend Themes
1. Inclusive Sizing - The trend towards offering more sizes in lingerie and swimwear presents an opportunity for brands to cater to a wider audience.
2. Body Positivity - Embracing body positivity in advertising and product offerings can resonate with consumers and drive sales.
3. Diversity Representation - Increased representation of diverse body types in marketing and advertising can lead to a more inclusive and accepting industry as a whole.
Industry Implications
1. Fashion Retail - Fashion retailers can expand their customer base by offering more sizes and embracing body positivity and diversity representation in their marketing efforts.
2. Lingerie - The lingerie industry can disrupt traditional standards of beauty by offering inclusive sizing and showcasing diverse body types in their advertising.
3. Swimwear - Swimwear brands can capitalize on the trend towards inclusive sizing and body positivity by offering swimwear options for a wider range of body types.
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