Believing in change can really have two different meanings. Obama's Penny Bank creates change we can believe in, as the tagline on the money saver reads, “Change we can count.â€
The comic-looking presidential piggy bank features Obama with a stern look on his face, giving one of his unforgettable speeches.
Implications - Today's major political figures are increasingly becoming brands in and of themselves. More than every before, political messages and leaders are becoming icons of entire generations that more and more companies are keen to make the most of. Products like this definitely show this trend in action and any company looking to harness the power of major social movements should definitely look to its example.
Why This Trend Is Growing
- Political Branding
- Companies can capitalize on major political figures as brands and utilize their messages to target specific generations.
- Cultural Iconography
- The rise of political leaders as cultural icons presents opportunities for products that cater to the nostalgia and admiration of a particular generation.
- Social Movement Merchandising
- The popularity of political messages and leaders as icons opens up a market for merchandise that aligns with and supports major social movements.
Industries Being Reshaped
- Marketing and Advertising
- Companies in this industry can leverage political figures as brands to create targeted campaigns and reach specific generations.
- Consumer Products
- The demand for cultural icons and political figures as merchandise creates opportunities for companies in the consumer products industry to cater to nostalgic and trendy consumers.
- Political Consulting
- Political consultants can tap into the market of social movement merchandising by advising political figures on branding and potentially expanding revenue streams through merchandise.
