Believing in change can really have two different meanings. Obama's Penny Bank creates change we can believe in, as the tagline on the money saver reads, â€œChange we can count.â€
The comic-looking presidential piggy bank features Obama with a stern look on his face, giving one of his unforgettable speeches.
Implications - Today's major political figures are increasingly becoming brands in and of themselves. More than every before, political messages and leaders are becoming icons of entire generations that more and more companies are keen to make the most of. Products like this definitely show this trend in action and any company looking to harness the power of major social movements should definitely look to its example.
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Presidential Penny Banks
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