The Manaaki Preserves and Condiments are Bold and Tasty

By: Michael Hemsworth - Apr 4, 2017
References: coatsdesign.co.nz & packagingoftheworld
The Manaaki preserves and condiments packaging is intended to communicate the handmade nature of the goods to the consumer as well as draw on the creative work of the Māori people and culture.

Including such varieties of goods as Kawa Kawa Jelly and Horopito & Lemon sauce, the Manaaki products are wholesomely crafted and packaged to deliver exceptional offerings to consumers.

The branding and packaging for the Manaaki condiments and preserves is the design work of the Coats Design creative agency and creates a story using the traditions behind the very products within. The Manaaki brand was developed by Omaka Marae as a social enterprise and creates products using the original ingredients and recipes that are in line with traditional methods used by the Māori people.