Most alcohols on the market feature a single label that is emblazoned onto its entire line of creations, but Roots Premium Spirits takes a different approach by reconfiguring the logo depending on the brew within.
To explain, the company uses a hexagonal shape for their honey-infused blend that speaks to the silhouette of honeycomb. Others include a cross for the 'Herb Spirit' to connect it with religious connotations as well as a circle for the cinnamon liqueur.
It's an interesting branding approach to differentiate between different products from the same company because the usual method to help identify with your consumers is create a single logo that can be easily spotted. However, Roots Premium Spirits takes the scenic route with their technique to what I think will be great results.
What Makes This Trend Stand Out
- Customized Branding
- Opportunity for brands to tailor their logos to specific products within their line, providing a unique and personalized experience for consumers.
- Visual Storytelling
- Brands can use different visual elements in their branding to tell a story and create emotional connections with consumers.
- Symbolic Branding
- Using symbols and shapes in branding to convey specific meanings and associations, adding depth and intrigue to the product.
Sectors Adopting This
- Alcoholic Beverages
- Alcohol companies can explore innovative branding methods to differentiate their products and appeal to specific consumer preferences.
- Design and Marketing
- Design and marketing agencies can offer customized branding solutions to help companies stand out in a crowded market.
- Food and Beverage Packaging
- Packaging companies can develop unique label designs that adapt to different product variants, allowing for dynamic and engaging packaging solutions.
