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Authentic Boozy Craft Kombuchas

Local Roots Boasts "A Better for You Adult Beverage"

— July 5, 2022 — Marketing
The range of delicious boozy craft kombuchas, offered by San Diego-based brand Local Roots, is packed with probiotics and organic ingredients. This creates a cleaner alcohol experience that is refreshing and healthier than the usual boozy beverage options.

Local Roots boasts five flavors of its alcoholic craft kombuchas, which boast a 6% ABV. These include the Cali Mule, the Blood Orange Mimosa, the Strawberry Mojito, the Purple Haze, and the Island Vibes. All of them are optimized with the highest quality ingredients. The Cali Mule, for instance, boasts a combination of ginger and lime for a clean, crisp, and effervescent drinking experience. The Blood Orange Mimosa, on the other hand, is perfect for a boozy brunch with a blend of blood orange, ginger, and turmeric.

Image Credit: Local Roots
Trend Themes
1. Boozy Craft Kombuchas - Opportunity for beverage companies to create and market unique alcoholic kombuchas using organic and healthy ingredients.
2. Probiotic Alcoholic Beverages - Opportunity for health-conscious consumers to enjoy a cleaner alcohol experience while also receiving the benefits of probiotics.
3. Organic Alcoholic Drinks - Opportunity for the alcohol industry to pivot towards using more natural and organic ingredients, creating a healthier and more sustainable product.
Industry Implications
1. Beverage Industry - Trend towards healthier and more unique alcoholic drink options creates an opportunity for beverage companies to differentiate and capture market share.
2. Health and Wellness Industry - Probiotic alcoholic beverages create a new intersection between the alcohol and wellness industries, offering a product that appeals to both health-conscious and social drinkers.
3. Organic Food Industry - Increasing demand for organic alcoholic drinks creates an opportunity for the organic food industry to expand into new markets and product categories.
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