The Powder Mountain Resort Campaign Says Size Matters

By: Amelia Roblin - Published: Jan 31, 2011 • References: powdermountain & adsoftheworld
The message communicated by the Powder Mountain Resort campaign is a plain one -- apparently it is one enormous hill! Designed by the Super Top Secret advertising agency, these simplistic prints try to convey the immense scale of these ski slopes, as the alpine region outsizes the pyramids of Giza, the Great Wall of China and Europe.

Starring a little cartoon man who evidently has first-hand experience of what the ads are attempting to convey, the Powder Mountain Resort campaign asserts that by comparison; this holiday destination dwarfs a dinosaur, Texas and big chunks of the moon. Stats for Unimpressed Large-Scale Ads Trending: Older & Mild
Research: 7,743 clicks in 277 w
Interest: 4 minutes
Concept: Powder Mountain Resort Campaign
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: techie concert campaigns, naughty motion picture promotions, and profound newspaper prints.