Superstar

The Powder Mountain Resort Campaign Says Size Matters

By: Amelia Roblin - Published: • References: powdermountain & adsoftheworld
The message communicated by the Powder Mountain Resort campaign is a plain one -- apparently it is one enormous hill! Designed by the Super Top Secret advertising agency, these simplistic prints try to convey the immense scale of these ski slopes, as the alpine region outsizes the pyramids of Giza, the Great Wall of China and Europe.

Starring a little cartoon man who evidently has first-hand experience of what the ads are attempting to convey, the Powder Mountain Resort campaign asserts that by comparison; this holiday destination dwarfs a dinosaur, Texas and big chunks of the moon. Stats for Unimpressed Large-Scale Ads Trending: Older & Mild
Traction: 7,690 clicks in 189 w
Interest: 4 minutes
Concept: Powder Mountain Resort Campaign
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
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