The Pilion Trust charity set up an interesting social experiments, trying get a sense of just how much people care about poverty in London. With the help of the Publicis agency, two versions of the experiment were conducted, sending a man out onto the streets wearing a sandwich board with a very different message each time.
For the first round, the man’s signs read "f*ck the poor" and people were quite vocal and showed a lot of care about how wrong this approach seemed to be. During round two, the man dons a sign that says "help the poor" and he is completely ignored. The campaign proves that people do care about the poor, but the message drastically changes how much more likely a person is to get involved in making a change towards ending poverty.
Stats for Uncompassionate Poverty Experiments
Trending: Older & Average
Research: 942 clicks in 107 w
Interest: > 3 minutes
Concept: Poverty In London
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: shameless selfie hashtags, new york hipster lookbooks, and homeless-helping micro-homes (update).
Uncompassionate Poverty Experiments
More Stats +/-
New York Hipster Lookbooks
Shameless Selfie Hashtags
Homeless-Helping Micro-Homes (UPDATE)
Humanizing Homeless People Paintings
Feel-Good Homeless Pranks