Depaul UK's Poverty Awareness Campaign Shows Two Sides of the Story

By: Laura McQuarrie - Apr 21, 2015
References: depauluk.org & creativeguerrillamarketing
As Depaul UK's poverty awareness campaign shows, there is always more than one way to tell a story. In an attempt to bring more attention to the rising numbers of homeless youth, an eye-catching campaign was set up with the help of Publicis London. Under the name Street Corners, this project takes the form of an outdoor campaign that wraps a message around two sides of a wall. On one side, there is a written story that reveals some of the misconceptions about homelessness, while the other side shares some of the benefits to helping someone who has no place to live.

As well as calling out poverty awareness as an important issue, hopefully the Street Corners campaign will incite people to volunteer to get involved in their local communities.