The 'Corn on the Cup' Provides a Hands-Free Experience at the Movies

By: Laura McQuarrie - Dec 4, 2015
References: p4ck & packagingoftheworld
After collecting an assortment of movie theater snacks from a concession stand, many consumers are left juggling oversized drink containers and large popcorn cups. In order to simplify the snacking experience at the cinemas as much as possible, 'Corn On The Cup' was created.

This unique popcorn cup design was created as a patented product by P4CK for the Coca-Cola stand Barcelona's 2015 CineEurope Convention. This inventive packaging design provides a slot for a drink to sit underneath a bag of popcorn, which leaves a hand free for other activities.

Now that many theaters are struggling to draw in audiences, it makes sense that when people do make the effort to go to the cinema, their experience should be as comfortable as possible.