This Playful Popcorn Branding Will Appeal to Younger Family Members

By: Rebecca Byers - May 12, 2015
References: petergregson & packagingoftheworld
This vibrant, playful popcorn branding uses colorful paper packaging and cartoon figures to illustrate its youthful vitality.

The plentiful range of flavors is denoted in the varying package colors and features a fluffy mascot that resembles a cloud, which is also a great connotation when marketing a snack. Given the brand's use of the fluffy cloud-like cartoon, consumers will be aligning the product with connotations of a light, harmless snack that will feel low on calories.

The colorful popcorn branding was designed by Peter Gregson Studio and boasts plenty of nutritional information, like the fact the products are all non-GMO, and other witty musings, like "blame it on the corn," and "give in to this corn."