Popchips Popcorn Has a Non-HFSS Recipe and Comes in Two Flavors
Michael Hemsworth — September 6, 2023 — Lifestyle
The Popchips Popcorn snacks are being added to the brand's product portfolio in the UK as a series of crunchy snacks perfect for consumers to try out this fall. The better-for-you snacks come in two flavors including Salted and Sweet & Salty, which come in at 99-calories and 114-calories per serving to give them a permissible profile for diet-conscious consumers to enjoy. The popcorn is priced at £2 per bag and is targeted towards adult consumers seeking out a snack option that suits their lifestyle, and also features a non-HFSS (high in fat, salt and sugar) recipe.
Brand Manager Alex Callander commented on the Popchips Popcorn snacks saying, "We are really excited to be expanding the Popchips portfolio and to be moving into a new snacking category with the brand. Over the last few years, we have seen great momentum behind Popchips.”
Brand Manager Alex Callander commented on the Popchips Popcorn snacks saying, "We are really excited to be expanding the Popchips portfolio and to be moving into a new snacking category with the brand. Over the last few years, we have seen great momentum behind Popchips.”
Trend Themes
1. Better-for-you Snacks - The rise of consumer demand for healthier snack options presents an opportunity for brands to develop innovative and nutritious snacks like Popchips Popcorn with a non-HFSS recipe.
2. Snack Portability - Increasingly busy lifestyles call for snack options that are convenient to carry and consume on the go, creating a space for brands to develop portable snacks like Popchips Popcorn bags.
3. Flavor Innovation - Consumers are seeking new and exciting flavor experiences in their snacks, making it an ideal time for brands to explore flavor variations such as Salted and Sweet & Salty options like Popchips Popcorn.
Industry Implications
1. Healthy Snacks - The growing demand for healthier snack alternatives is driving innovation and growth in the healthy snacks industry, providing an opportunity for brands to offer nutritious options like Popchips Popcorn.
2. Convenience Food - The need for convenient and portable snack options is propelling the convenience food industry forward, creating a market for brands to develop on-the-go snacks like Popchips Popcorn bags.
3. Flavoring Industry - As consumers seek unique and enticing flavors, the flavoring industry can capitalize on this trend by providing exciting flavor options to snack brands like Popchips Popcorn.
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