Rob's Backstage Popcorn Made Mumbai Nights with Priyanka Chopra Jonas
Laura McQuarrie — March 13, 2023 — Pop Culture
References: eatrobs & wellandgood
Rob's Backstage Popcorn, founded by Rob Garbowsky and the Jonas Brothers, is introducing a new flavor with Priyanka Chopra Jonas: Priyanka's Mumbai Nights. This Indian-inspired popcorn snack features the sweet and salty base that fans know and love, plus spices to add savory, globally inspired flavors.
The vegan and non-GMO snack touts a super secret, highly addictive seasoning, which includes ingredients like red pepper, onion and garlic powder, turmeric and carrot. Priyanka says, "It's Indian spices, so it has a little bit of kick, but this reminds me of humid Mumbai nights, when you're driving to go out with friends or watching a movie."
The celeb-approved product, packaged in a mint-colored bag with premium gold accents, was conceptualized over a dinner discussion when Priyanka suggested that Rob's Backstage Popcorn should have a flavor inspired by Indian cuisine.
The vegan and non-GMO snack touts a super secret, highly addictive seasoning, which includes ingredients like red pepper, onion and garlic powder, turmeric and carrot. Priyanka says, "It's Indian spices, so it has a little bit of kick, but this reminds me of humid Mumbai nights, when you're driving to go out with friends or watching a movie."
The celeb-approved product, packaged in a mint-colored bag with premium gold accents, was conceptualized over a dinner discussion when Priyanka suggested that Rob's Backstage Popcorn should have a flavor inspired by Indian cuisine.
Trend Themes
1. Globally Inspired Snacks - Creating unique flavors and spices inspired by different cultures and countries to appeal to diverse audiences.
2. Celebrity-branded Products - Collaborating with celebrities to create new products that can attract a new audience and increase brand recognition.
3. Premium Packaging Design - Investing in high-quality packaging design can improve brand image and attract consumers.
Industry Implications
1. Snack Food Manufacturing - Companies can expand their product lines by experimenting with new spices, flavors, and exotic ingredients.
2. Entertainment - Leveraging celebrity collaboration on new products can create buzz and increase engagement with audiences.
3. Design and Marketing - Design firms can win business by offering premium packaging design services to food and beverage companies.
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