The Polaroid OneStep 2 Updates the Original 1977 Model
Michael Hemsworth — September 14, 2017 — Tech
References: us.polaroidoriginals & geeky-gadgets
Polaroid photos were believed to be going the way of other old-fashioned mediums but have since experienced something of a resurgence which is being acknowledged by the brand with the new Polaroid OneStep 2. The instant camera comes as an upgraded version of the original 1977 model, which incorporates an updated aesthetic, a precision shutter system and much more.
Despite shifting to smartphones for their primary means of photography, consumers find charm and intrigue in the nostalgic methods of yesteryear. The Polaroid OneStep 2 is an example of this, which will provide physical prints in seconds without the option to post them online. This speaks to a growing need for physical keepsakes over just Instagram account tags and posts.
Despite shifting to smartphones for their primary means of photography, consumers find charm and intrigue in the nostalgic methods of yesteryear. The Polaroid OneStep 2 is an example of this, which will provide physical prints in seconds without the option to post them online. This speaks to a growing need for physical keepsakes over just Instagram account tags and posts.
Trend Themes
1. Retro Revival - Consumers find charm in nostalgic methods of yesteryear, creating an opportunity for updated retro products like the Polaroid OneStep 2.
2. Instant Gratification - With a growing preference for physical keepsakes, instant cameras like the Polaroid OneStep 2 provide consumers with immediate prints to hold onto.
3. Hybrid Convenience - Hybrid instant cameras like the Polaroid OneStep 2 combine retro nostalgia with modern features, creating new opportunities in this market.
Industry Implications
1. Photography - The resurgence of instant cameras like the Polaroid OneStep 2 points to potential for disruptive innovation in the photography industry.
2. Consumer Electronics - Hybrid instant cameras like the Polaroid OneStep 2 offer unique features and design, providing opportunities for innovation in consumer electronics.
3. Printing & Imaging - The need for instant physical prints provided by instant cameras like the Polaroid OneStep 2 indicates potential for innovation in printing and imaging technology.
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