Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,757 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,079 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,079 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,757 cutting edge ideas.

Canned Vegan-Approved Soups

These New Baxters Plant-Based Soups Come in Three Flavors

— April 8, 2020 — Marketing
These new Baxters plant-based soups have been launched by the Scotland-based food brand to offer consumers a lifestyle-focused way to enjoy a flavorful yet convenient meal. The soups are all crafted with high-quality ingredients that allow them to be suitable for consumers who practice a vegan lifestyle, while also maintaining an attention to convenience. The soups come in three flavor options including Sri Lankan Sweet Potato, Butternut Squash & Lentil Dhansak and Jackfruit, Three Bean & Chipotle.

European Marketing Director at Baxters Food Group Lorraine Rothwell spoke on the new Baxters plant-based soups saying, "At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist-off jar lids for our preserves in the 60s to developing the first ever vegetarian-specific tinned soup range in the 80s, innovation is at our core. So, we’re excited to launch our first ever plant-based range to the market. Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan-friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavor and nutrients.”
Trend Themes
1. Plant-based Convenience - Creating plant-based soups that are convenient for consumers provides a disruptive innovation opportunity.
2. Vegan-friendly Options - Developing vegan-approved soups taps into the growing demand for plant-based products and offers disruptive innovation potential.
3. Innovative Flavor Profiles - Introducing unique flavor combinations like Sri Lankan Sweet Potato, Butternut Squash & Lentil Dhansak, and Jackfruit, Three Bean & Chipotle provides an opportunity for disruptive innovation in the soup industry.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore opportunities to create more plant-based convenience foods, including soups.
2. Vegan Food - The vegan food industry can benefit from expanding their product offerings with vegan-approved soups.
3. Flavor Enhancements - The flavor industry can innovate by developing unique, delicious flavor profiles for plant-based soups and other food products.
2.9
Score
Popularity
Activity
Freshness