The Violife Plant-Based Dips Come in Three Options
Michael Hemsworth — June 21, 2022 — Marketing
References: violifefoods & drugstorenews
These Violife plant-based dips are a lineup of vegan-friendly products for consumers to enjoy with their favorite chips, crackers and more. The dips come in three options including French Onion, Spinach & Artichoke and Ranch, which are each characterized by their vegan-friendly recipe. The dips are each formulated with a range of simple ingredients and are arriving at Whole Foods Market locations.
Senior Brand Manager Debra You commented on the new Violife plant-based dips saying, "Consumers love the taste and convenience of dips, and we are excited to bring Violife’s delicious plant-based take on these classic flavors to life! We know that these new dips will appeal to consumers across the country, whether they are vegan, dairy-free or curious about plant-based foods.”
Senior Brand Manager Debra You commented on the new Violife plant-based dips saying, "Consumers love the taste and convenience of dips, and we are excited to bring Violife’s delicious plant-based take on these classic flavors to life! We know that these new dips will appeal to consumers across the country, whether they are vegan, dairy-free or curious about plant-based foods.”
Trend Themes
1. Plant-based Dips for Non-vegans - Opportunity to develop and market more plant-based options for traditionally non-vegan products.
2. Simple Ingredients for Bold Flavors - Opportunity to create products with emphasis on fewer, high-quality ingredients.
3. Convenience Food for Busy Lifestyles - Opportunity to innovate products that appeal to consumers who value both taste and convenience.
Industry Implications
1. Food and Beverage - Opportunity for companies to expand their plant-based product offerings.
2. Grocery Retail - Opportunity to increase plant-based options in-store and online.
3. Health and Wellness - Opportunity to market products that appeal to consumers who prioritize plant-based diets and clean ingredients.
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