KLM's 'Plane to Product' Inspires Kids to Repurpose Used Items

By: Laura McQuarrie - Jun 10, 2015
References: blog.klm & designtaxi
As part of a project called 'Plane to Product,' KLM challenged 14 students from Design Academy Eindhoven to think of new uses for items that were once a part of KLM’s World Business Class interior. Using old pieces of upholstery, seats and carpets, the students were able to create a range of prototypes for items that would be relevant for a flight, such as on-board slippers or a set of exercise gear that could be used to encourage blood circulation.

In order to celebrate clever design and sustainable thinking, the top eight pieces are currently on display until June 15th at the de Bijenkorf department store in Amsterdam.

Plane to Product sets a fantastic example for brands and people to think about products as part of a regenerative design process, versus something that has a clear end-of-life cycle.