Pizza Time's Playful Boxes Promote Its 24-Hour Restaurant
Laura McQuarrie — August 24, 2020 — Marketing
References: packagingoftheworld
Pizza Time, a 24-hour pizza restaurant in Toronto, created a minimalist pizza box design that helps to promote its all-hours offerings with a focus on the off-hours. The pizza boxes target loyal consumers who order at regular orders, so that someone who orders a pizza at 1PM will see messaging that supports ordering a pizza at 1AM. In all, 12 unique pizza box designs were created, each of which coordinated with a different delivery hour and its counterpart during off-hours.
On the pizza box for 8PM, the box plants the idea of ordering an 8AM pizza for breakfast. The playful pizza boxes feature minimal graphics and text yet offer a convincing argument for having pizza at any time of the day.
Image Credit: Pizza Time
On the pizza box for 8PM, the box plants the idea of ordering an 8AM pizza for breakfast. The playful pizza boxes feature minimal graphics and text yet offer a convincing argument for having pizza at any time of the day.
Image Credit: Pizza Time
Trend Themes
1. Minimalist Packaging - Using minimalist packaging designs can help promote a brand's offerings and target specific consumer behaviors.
2. Time-specific Marketing - Implementing time-specific marketing strategies can encourage consumers to engage with a brand during off-peak hours or unconventional times.
3. Creative Brand Messaging - Using creative and playful messaging on packaging can effectively promote a brand's products and influence consumer behavior.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate minimalistic packaging to create an impactful brand image and cater to specific consumer preferences.
2. Restaurant and Delivery Services - Restaurants and delivery services can utilize time-specific marketing techniques to boost sales during off-peak hours and increase customer engagement.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in crafting creative brand messaging strategies that resonate with target audiences and drive consumer action.
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