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Tithi Kutchamuch Creates Chocolate With a Social Message

By: Jeremy Gutsche - Published: Jun 28, 2007 • References: tithi.info & yankodesign
On their own, Pixel Block Chocolate looks pretty cool. But for designer Tithi Kutchamuch, that just wasn't enough. The chocolates also serve a social message. Specifically, consumers must pay more to get less, which is a contrarian message to most of our society. The missing pixels are the art you're paying for.

The message itself isn't incredibly powerful, but the desing is certainly worth paying for... So I suppose the designer's point gets made. Stats for Pixel Block Chocolates Trending: Older & Mild
Research: 5,624 clicks in 465 w
Interest: 4 minutes
Concept: Pixel Block Chocolates
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: all-inclusive accommodation services, e-commerce recommendation platforms, and puzzle-inspired staircases.