Polaroid's Pop-Up Shows Off Smartphone Photos and the Polaroid Lab
Laura McQuarrie — November 8, 2019 — Business
References: campaignlive
In Paris and New York, Polaroid is setting up photography labs to share inspiring images with the local communities and promote its Polaroid Lab, which creates physical prints from digital photos. At the pop-ups, Polaroid will be giving people the chance to choose a favorite image on their phone, develop it in the lab and walk away with a printed version of the photo.
In Paris, visitors will have the opportunity to see their favorite photos of the city added to an in-store installation by isng the #PolaroidLabParis tag on social media. In New York, the pop-up also will be showing content via on-site screens and offering interactions with professional photographers, workshops and products for people to get familiar with.
In Paris, visitors will have the opportunity to see their favorite photos of the city added to an in-store installation by isng the #PolaroidLabParis tag on social media. In New York, the pop-up also will be showing content via on-site screens and offering interactions with professional photographers, workshops and products for people to get familiar with.
Trend Themes
1. Pop-up Labs - There's an opportunity to create temporary interactive labs that promote a product or brand while offering a unique, immersive experience.
2. Smartphone Photo Printing - The trend towards mobile photography presents an opportunity for companies to introduce innovative portable printing solutions.
3. Interactive In-store Installations - In-store installations that invite customer participation and user-generated content can help promote a brand or product and create a memorable experience.
Industry Implications
1. Photography - Photography companies can explore new products and marketing strategies that harness the power and convenience of mobile devices and social media.
2. Retail - Retail businesses can utilize pop-up labs and interactive installations to create buzz around their products and foster customer engagement.
3. Technology - Mobile printing solutions and social media integration allow for innovative product offerings and new revenue streams for technology companies.
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