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The Philips ActiveCare 2300 Hairdryer Campaign Lulls Babies to Sleep

By: Meghan Young - Published: Sep 4, 2012 • References: ogilvy and ibelieveinadv
The Philips ActiveCare 2300 Hairdryer ad campaign shows that this product does more than simply dry hair. It can also be used to help lull babies to sleep. As the tag line reveals, this brand's hairdryers come with a "built in shhhhh factor." Perfect for those times when a classic lullaby fails, it also provides a warm companion. Not to mention that it will also ward away scary ghosts and toys.

Conceived and executed by the Ogilvy & Mather ad agency in Warsaw, Poland, the Philips ActiveCare 2300 Hairdryer ad campaign proves that many everyday objects are versatile, especially in unexpected ways. It was art directed by Dominik Przerwa and Joanna Biernacka with creative direction by Jan Majle. Adorably photographed by Jacek Kołodziejski and postproduced by OKO Piotr Hołubowicz, the set was designed by Zuza Sowińska.