This Graphic Design from Philipp Hopta is Catchy and Adaptable
The creative director Philip Hopta of the agency Pulaski+Pompano in Kiev, Ukraine, recently unveiled a naming, logo and style guide for a Japanese online shop of kidswear on his Behance page.
The design is simple, punchy and wonderfully childish. It features the name of the store, Yokoko, rendered in bright vibrant colors -- red, green and blue -- that immediately catch one's eye. Interspersed among the letters are the faces of three kids emoting distinct personalities. One kid is happy and content, another is indignant and a bit rebellious while the third is dazed and confused. Such elements give the design variety; no two colors or kids are the same. Yet, it maintains a sense of cohesion.
This cogency and simplicity allows the decal to be put on anything, from keychains to wrapping paper.
The design is simple, punchy and wonderfully childish. It features the name of the store, Yokoko, rendered in bright vibrant colors -- red, green and blue -- that immediately catch one's eye. Interspersed among the letters are the faces of three kids emoting distinct personalities. One kid is happy and content, another is indignant and a bit rebellious while the third is dazed and confused. Such elements give the design variety; no two colors or kids are the same. Yet, it maintains a sense of cohesion.
This cogency and simplicity allows the decal to be put on anything, from keychains to wrapping paper.
